Business Studies

Business Studies is one of the most interesting, relevant and varied subjects available. The world of business affects each and every one of us on a daily basis. Newspaper and television headlines offer continual reminders of how important the business world is to us all. In recent years, much attention has been directed to issues such as: fair trade; business ethics; global warming and the credit crunch. Studying Business Studies gives students a valuable insight into how businesses operate. It also gives students the necessary skills, knowledge and understanding to succeed in whatever future pathway they choose. Remember, even Scientists, Engineers and Artists will have to understand at least the basics of business.

Pupils can become involved in Business related competitions such as Student Investor, to build on the knowledge learnt in lessons.

Learning Sequence Overview

Key Stage 4

Sequence of Learning KS4

Under construction…

KS4 Intervention Programme

As required pupils may need to attend intervention at lunchtimes or afterschool in order to complete coursework tasks, develop their knowledge of topic areas or in preparation for examinations.

GCSE Specification 

Enterprise and Marketing (OCR Nationals Exam board)

This qualification is for students aged 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business.

Subject Content 

Students will study three mandatory topics:

  • Enterprise and Marketing concepts

Students will develop essential knowledge and understanding of enterprise and marketing concepts. They will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business. 

  • Design a business proposal

Students will develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. 

  • Market and pitch a business proposal

Students will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered.

Assessment

Unit 1 – Enterprise and Marketing concepts – 1hr 30 min written examination (worth 50%)

Unit 2 – Design a business proposal – Assignment set in school which includes practical tasks (25%)

Unit 3 – Market and pitch a business proposal – Assignment set in school which includes practical tasks (25%)

Grading

The grading is Distinction* to Pass (equivalent of 9-4).

Exam Board Link  Cambridge National in Enterprise and Marketing

GCSE Business (AQA Exam Board)

This GCSE course will provide students with a basic understanding of how businesses work and the complex nature of decision making. They will apply their knowledge and understanding to different business contexts ranging from small enterprises to large multinationals and businesses operating in local, national and global contexts. They will develop an understanding of how these contexts impact on business behaviour.

AQA’s GCSE specification comprises of six topics:

  1. Business in the real world
  2. Influences on business
  3. Business operations
  4. Human resources
  5. Marketing
  6. Finance

There are two exam papers:

Paper 1: Influences of Operations and HRM on business activity

  • Business in the real world
  • Influences on business
  • Business Operations
  • Human Resources

Paper 2: Influences of Marketing and Finance on business activity

  • Business in the real world
  • Influences on business
  • Marketing
  • Finance

Each exam is a written paper of 1 hour 45 minutes and is worth 50% of the overall GCSE mark.

Section A has multiple choice questions and short answer questions worth 20 marks and Section B has one case study/data response stimuli with questions worth approximately 34 marks. Section C has one case study/data response stimuli with questions worth approximately 36 marks.

Exam Board Link  AQA GCSE Business

Extra Information 

Course Information

Cambridge National in Enterprise and Marketing

AQA GCSE Business

Textbooks

AQA GCSE Business – Malcolm Surridge and Andrew Gillespie (2017)

OCR Cambridge National in Enterprise & Marketing – Tess Bayley and Leanna Oliver (2019)

Revision

www.businessed.co.uk

CGP Revision Textbooks

How can parents/carers help?

One of the hardest demands on pupils is that of understanding the long-term importance of doing their best whilst at school.  This is where parents/carers come in. Your reassurance and support can make a big difference to your child’s motivation and ability to cope and succeed with the academic demands of KS4.  Encouraging pupils to complete homework will build on the knowledge they have learnt in lessons and assist in embedding topic knowledge in preparation for examinations.